What is a nudge on tiktok?

A nudge on TikTok is a gentle push or reminder to engage with a certain piece of content or take a specific action. It can be a subtle hint or prompt to encourage viewers to like, comment, share, or follow the creator's account. Nudges are often used by TikTok creators to increase engagement and retention on their videos. This can be done through captions, voiceover, visual cues, or specific calls to action within the video. Nudges are an effective way to guide viewers to interact with content and ultimately helps in building a stronger community of followers.